Dr Ruth Sharrock, the respiratory consultant who features in the main TV advert for the campaign, said: “In my role, I particularly work with patients with COPD and lung cancer, so I see the terrible harms of smoking on a daily basis. It is devastating to watch patients and their families having to deal with such difficult diagnoses. Added to this, in the last few months we have seen the awful effects of COVID-19 across our hospitals and communities. Together this is a particularly deadly combination.”
“It is never too late to see the benefits that come from quitting smoking. I see some incredible success stories from patients who have been able to stop, despite considerable health issues already – they get a new lease of life and all wish they had done it sooner. You should never give up on yourself.”
Jane Pilkington, director of population health at the Greater Manchester Health and Social Care Partnership, said: “Record numbers of people are stopping smoking here in Greater Manchester. But for those who continue to smoke, the impacts can be serious – and potentially fatal.
“It is always the case that, if you are a smoker, quitting is the best thing you can do for your health. As we live with the increased risks presented by coronavirus, there has never been a better time to try to stop.
“But beating an addiction isn’t easy. That’s why we’re so committed to supporting all of our residents who smoke to make attempts to quit. Our local stop smoking services, GPs, pharmacies and new free-to-use app are all here to help.
“So don’t wait – try to quit today. The benefits can be immediate. You and those close to you could enjoy them for years”.